ABOUT BRAND STREET INTEGRATED
With the increase in digital wave and information availability, the call for a broad presence was made. Brand Street Integrated (BSI), situated in Gurgaon, is a comprehensive experiential marketing agency that assists businesses from launch to awareness, visibility, and penetration, which encompasses Modern Trade, Consumer Marketing, and rural reach.
Founded in 2015, BSI is currently aiming to be the first Indian company to expand its wings into experiential marketing fields. Currently, BSI has a PAN India presence and wants to open offices in Dubai, the United Kingdom, Bangladesh, and Sri Lanka in the near future. BSI is currently powered by 40 individuals, and with Mr Surendra Singh, the CEO’s long-term goal to prosper, BSI has been honored by the WOW Asia Awards for their remarkable achievements, and Brand Equity has also nominated BSI as Best Innovation during the Pandemic .
WHY CHOOSE BRAND STREET INTEGRATED?
BSI’s solid clientele includes all International and National Brands in FMCG, Consumer Durable, Automotive, Cement, Pharma, and enterprises in other verticals, who rely on BSI’s ongoing innovation. Clients benefit from innovation in addressing their consumers and target demographic.
It is always crucial for a business to be aware of the benefits of the BTL segment and how it adds value by partnering with the proper partners and assisting brands in understanding the pulse of consumers. Such is BSI’s knowledge!
Furthermore, BSI’s quality delivery, timeliness, and unified work atmosphere enable them to secure a retainer ship deal with its brands. Because BSI has a pulse on the clients and their businesses, it is easier for BSI to provide them with strategies and ongoing innovation. BSI comprehends the client’s brief, performs target mapping with all advantages and downsides, and recommends the best solution within 24 to 48 hours.
HOW DOES THE COMPANY WORK?
BSI, as an agency, is more concerned with the touch, feel, and experience of the product to the user. The more people that are aware of the product, the more loyal they will be to it. Such BSI tactics aid in bringing the product and the consumer closer together. Even during the pandemic, BSI developed a D2C strategy and was quick to implement it, bringing roughly 25+ companies to consumers’ doorsteps across India.
This included both established and new brands searching for increased exposure. As a result, these new brands that signed up for long-term retainer ship models to push their products had a significant ROI.
KEY STRATEGIES ADOPTED BY THE COMPANY
BSI places a strong emphasis on fostering the all-round development of its employees by conducting regular training sessions at regional and national levels. Notably, BSI has managed to increase its revenues both before and after the COVID-19 pandemic, achieving an impressive growth rate of approximately 30 percent in its most recent fiscal year.
This accomplishment reflects the organization’s adaptability and effective strategies, which have likely been driven by factors such as innovative product offerings, expanded market presence, and enhanced customer relationships. In summary, BSI’s commitment to employee growth and its remarkable financial performance indicate a promising trajectory for the organization’s continued success.
BSI, has its various wings positioned to deal with the briefs and deliverables of clients with the most extreme mastery. BSI has a technical team that uses all of its tools to make sure that every campaign is planned, watched, and done right. Clients like SHELL, JSW, PEPSICO, Settle and others return to BSI for this particular explanation. Foresight and attention to detail are necessary for creating an experience. These ideas underpin BSI’s approach to business. BSI is continuously anticipating conveying an exact arrangement that goes for the gold consumer loyalty.
WHO ARE THEIR CLIENTS?
The list of clients includes FMCG, lubricants, steel, TMT, paint, and pharma domains. They include JSW India, Shell India, PepsiCo, Nestlé, Nippon Paint, Berger Paints, Fena India, Mapei, Muthoot Group, DCB, Mosaic India, Lupin, FDC, Sun Pharma, Jyothy Laboratories, Gulf Oil, Bisleri, Haldiram, Tata Sky, Lenovo, Hindustan Unilever and Tata Consultancy Product.
ABOUT THE FOUNDER
The company was founded by Mr. Surendra Singh, who holds the portfolio of Chief Business Officer. His arena of responsibilities basically includes maintaining the organic growth of the firm in both P&L and regional reach. He also reviews and analyzes the growth health of BSI every year. While revenue is the chief concern for any CEO, he also has undertaken the goal of keeping his employees safe in every pandemic.
VISION OF BRAND STREET INTEGRATED
The company holds a team that is flexible, fast, adaptive, and reliable. With these persistent qualities, BSI wishes to build a renowned name in the market. Their vision keeps them driving to expand their clientele and build a stronger name in the market.