Founder – Naveen Puttagunta
About the company
design labs were founded in 2008. Its main focus is to create an excellent digital product experience. Some of the foundational service offerings of Divami are UX Strategy, UX & UI Design, User
Research, and Design-led Development services for B2B SaaS platforms, Technology Software products, Enterprise Digital Transformation Projects, eCommerce marketplaces, and Consumer Applications.
In the Divami design lab, there are 100-person teams that are skilled in UI/UX design.
About the key person
Naveen Puttagunta, CEO of Divami Design has more than 20 years of work experience he has a specialty in the software sector. He
had prominent positions with Sybase, which is now a division of SAP, and GoldenGate Software, which is now Oracle, managing all aspects of product development and management before establishing Divami.
Mr. Naveen has a business degree, a master’s degree in CS, and a bachelor’s degree from BITS Pilani.
Who are the clients
Their specifications included developing and designing in SaaS/cloud and Enterprise software platforms.
TATA Capital, Blue Yonder, Google, Collin Aerospace,
HCL, RightData, Zenoti, Darwinbox, Airtel, Cyient, HCL, Yuyiii, Onemoney, Semantify, Wurkr, and other well-known companies are a few examples of their clients.
Difference between others working in the same domain
Their main aim is to make a true partnership with the customers. They think that being a true partnership rather than a vendor-client relationship is better for the company.
Goal of the company and process to achieve it
Divami is wanted to become the most trusted, reliable, and aspirational design brand across the world. They are striving to create impactful digital products and platforms.
Challenges faced by the company
The majority of headquarters are from the USA, so from a business standpoint for them, not much has changed. Also, COVID – 19 has shifted people from offline to an online platform which was an advantage for them.
New tech and its impact
For Divami the new and immersive technology helped with communication – with customers, co-workers, and business partners. It also provides smooth transfer of transactions between clients. It also provides available sources where the transactions can be done through customers.
Challenges to overcome
The challenges they now confront are very different from those of 12 years ago. UX UI wasn’t a particularly well-known concept back in 2008 when they first established the business. Very few business owners were aware of what UX UI was and the benefits it provided. It was always a struggle. The talent pool was small because the industry was only getting started. But looking back, these difficulties helped them become more resilient and allowed them to develop.