ABOUT GROWiT INDIA PVT LTD
GROWiT is India’s first farm mechanization company, which produces cutting-edge, ground-breaking agricultural products that guarantee Indian farmers the highest possible quality and yield. In an effort to raise farm income and farm productivity, they have introduced a wide variety of protective farming techniques and ground-breaking goods. Government subsidies support progressive farming, which is why their agricultural products have them. The company basically collaborates with businesses like seed companies, pesticide manufacturers, agricultural start-ups, retailers, and farmers, among others.
HOW DO THEY WORK?
Since they receive Government aid, the agricultural pro-GROWiT India Private Limited came to the conclusion that the primary driver of agricultural expansion must be an increase in yield per hectare. The company believes that the following methods could be used to offer this solution:
- Fertilizer & Seeds – Use more fertilizer and more expensive seeds, such as those from Dehaat, AgriBegri, and BigHaat, to possibly increase output.
- CropIn, Gramophone, and Fasal are just a few examples of the high-tech, pricey equipment used in precision farming.
- Protective farming: Using natural or artificial materials, regulate the microclimate around the plant body. – GROWiT
GROWiT INDIA USP
GROWiT distinguishes itself from its rivals by being the only company in the agribusiness to use a special Demo Farm Model to educate farmers about protective farming products, the only company in India to use a Franchise Model for last-mile deliveries to farmers, and the only company in India to have its own stores that serve as experience centers for farmers to learn about protective farming products.
USE OF NEW TECHNOLOGIES
Technology is the main enabler for any organization, in their opinion. Therefore, to increase productivity inside the organization, the company uses technology such as ERP, CRM, mobile apps, e-commerce platforms, HRMS, etc. Moreover, they are currently developing a technology product for farmers called a soil sensor that will allow them to test their soil on a regular basis and make decisions that will result in greater production with fewer inputs.
The company aims to establish itself as a preeminent global supplier of cutting-edge agricultural solutions that support efficient and sustainable food production. The company’s goal is to use technology to empower farmers and boost their production since they feel that it can significantly help address the problems that the agriculture sector is now facing.
They, further, place a strong emphasis on social responsibility and sustainability as ideals. Mainly dedicated to creating a company that benefits society and the environment in addition to providing value to its stakeholders is how GROWiT works.
IMPACT OF COVID AND CHALLENGES FACED
While addressing the challenges faced, the founders count themselves among the fortunate ones who benefited from the pandemic since it raised public awareness of the need for better agricultural products. In actuality, they began their adventure right before the epidemic, and over the last three years, they have experienced remarkable growth.
FUTURE GOALS OF GROWiT
Being the most inventive protective farming company and regularly bringing new goods and services to the farmers would help them reach their target of becoming the largest protective farming company in India. In order to serve the broader agricultural community, GROWiT is also among the few businesses that have several channels of collaboration.
The mapping of the farmers’ digital journeys is crucial since it enables the company to fully comprehend their needs and how to approach them. In order to offer customers the best solutions, it also enables them to comprehend their farming cycles.
Along with becoming profitable in the current year, the founders hope to introduce a few new goods this year. Regarding which they are working on a few things. However, one thing is for certain, anything they have planned will change the game for the sector and have an effect on it.
KEY PERSON BEHIND THE COMPANY
The company’s founder and CEO is Saurabh Agarwal, while its co-founder and technical director is Akshay Agarwal. Daily tasks like sales, marketing, finance, IT, administration, and so on are handled by Mr. Saurabh, while Mr. Akshay is in charge of all product development, including new product development.
Mr. Saurabh is in charge of all decisions since he is the CEO. However, he believes that the core team is always a crucial part of the decision-making process, and they are the ones who assist him in carrying out the plan as it was originally intended.
RELATIONSHIP WITH EMPLOYEES
The founders want to spread the phrase “Attitude is Everything” to everyone. They not only concur with this; but also live by it. They consider every employee to be a member of their family because they spend the majority of their time with the company, and as a result, their degree of enthusiasm or motivation is crucial to the company’s success. As a result, the founders say that they enjoy spending their Saturdays participating in enjoyable team-building activities like sports events, movie screenings, festival celebrations, etc.
The company also supports their Team in engaging in a variety of learning activities, such as skill development training that enables them to approach their work with fresh eyes. Mr. Saurabh personally trains all of the HODs to ensure that they are learning from his expertise, and also they have an ESOP policy for the workers.