ABOUT MIQ DIGITAL INDIA PVT LTD
MiQ, as the leading programmatic media partner for advertisers and agencies, leverages their connected solutions to identify and unite diverse data sources, unveiling invaluable insights for more effective targeting in what they term ‘Connected Marketing.’ With a strategic blend of industry partnerships, cutting-edge technology, and a skilled workforce, MiQ’s Bangalore team, operating as the Programmatic Center of Excellence for the Technology Analytics Hub, drives global business through product development, customization, and client-centrist solutions. Their agnostic data model enables seamless collaboration with any data, DSP, publisher, or exchange, while their technology framework consolidates programmatic capabilities into a unified hub. MiQ’s interconnected programmatic technology ensures access to the right data, intelligent insights, and cross-platform activation through their three core solution offerings: Connect, Discover, and Activate.
WHAT DOES THE COMPANY DO?
MiQ has established itself as a trusted partner, collaborating with a remarkable array of renowned brands to overcome marketing challenges through their innovative connected marketing solutions. With an impressive client retention rate of approximately 89%, they cater to a diverse clientele spanning various industry verticals. Their unwavering commitment to pursuing distinctive market strategies and addressing the comprehensive needs of all stakeholders within the ecosystem has been a central pillar of their approach.
As the preferred partner for the world’s top 6 HoldCos, they provide invaluable services to 466 Independent Advertising Agencies and empower 196 Direct Clients. Their extensive portfolio includes collaborations with notable brands such as Casper, TrueCar, and Scout. This company is dedicated to leveraging emerging technologies like AR, VR, MR, and XR to transform enterprises, elevate customer experiences, and enhance product development, all while maintaining a steadfast focus on agility and resilience as they navigate through today’s ever-evolving business landscape.
MIQ DIGITAL INDIA USP
In a volatile business environment, the key to seizing opportunities lies in leadership skills. Their business strategy goes beyond the here and now, with a strong emphasis on long-term sustainability. Their distinctive edge lies in their unwavering commitment to future-proofing the enterprise through capability building, enhancing agility, bolstering resilience, and exploring fresh avenues for growth. They deploy a dual-pronged growth strategy, embracing organic and inorganic channels, recognizing that genuine progress transcends mere mobility. Breaking barriers and pushing forward is their core belief.
At the heart of their business operations lies the pivotal process of mapping the digital customer experience journey. This strategic practice visually outlines customers’ various stages when engaging with their brand. It serves as an invaluable tool for obtaining insights, continuously refining the customer experience, making data-driven decisions, proactively addressing client challenges, and, most crucially, optimizing and personalizing every customer touch-point.
ABOUT THE KEY PERSON
Ramya Parashar is the Chief Operating Officer (COO) at MiQ’s Center of Excellence (CoE). With a background in Electronics and certifications as a Digital Business Strategist and Organizational Performance Expert from IIMB, she brings over 13 years of experience in executive-level operations and leadership across diverse domains. Her track record includes driving operational and cultural transformations, optimizing costs, and formulating data and analytics strategies. Previous roles include leadership positions at JC Penney, FireEye, and Monsanto.
In her role at MiQ, Ramya leads operations for the Bangalore CoE, focusing on strategic growth, people-centered initiatives, and improving customer retention and revenue growth. She builds high-performing teams and enhances operational efficiency to pave the way for exponential growth and sustained success.
ROLE OF THE KEY PERSON
Ramya Parashar exhibits remarkable expertise in deciphering complex commercial strategies and embarking on a journey to unlock unprecedented growth opportunities in diverse markets. Her strength lies in their ability to make strategic decisions that have the potential to revolutionize their entire approach. As part of this transformative effort, they are steadfastly dedicated to boosting accountability and streamlining the often convoluted processes related to their objectives. Unlike in previous years, her approach now shines as a beacon of efficiency and innovation, ushering in new standards in their pursuit of excellence.
Ms. Ramya’s distinctive proficiency in understanding intricate commercial strategies positions them as leaders in navigating the complexities of the business landscape. She is skilled at making strategic decisions that have the power to not only transform her approach but also to push the boundaries of what is achievable. In this trans-formative endeavor, she demonstrates a strong commitment to enhancing accountability and simplifying the often intricate processes linked to their goals. This sets her apart from past practices, as their approach now serves as a model of efficiency and innovation, leading the way in their relentless pursuit of excellence.
CHALLENGES FACED BY THE COMPANY AND HOW DID THEY OVERCOME?
The Company has navigated a torrent of unforeseen external challenges, including the abrupt transition to remote work that forced many companies to shutter their offices and the need to adapt to ever-shifting customer expectations. Within MiQ, their focus has been on safeguarding employee jobs, prioritizing unified global growth, and embracing a flexible talent pool, among other objectives. A consistent theme that has permeated their operational strategy is the emphasis on agility and resilience. By widely implementing automation throughout the organization and promoting self-service, they have achieved and maintained a high level of operational efficiency, effectively running their business like a well-coordinated machine, all while sustaining profitability.
NEW IMMERSIVE TECHNOLOGIES IN THE MARKET AND HOW DID THEY ADAPT?
MiQ has witnessed the tangible benefits of emerging immersive technologies like AR, VR, MR, and XR as they usher in positive transformations across enterprises. These groundbreaking technologies are reshaping the operational landscape of businesses, revolutionizing customer engagement, and revolutionizing employee training methodologies. Notably, they expedite the design phase, curbing errors and fostering the creation of more refined product prototypes among the myriad advantages offered by immersive technologies.
Their approach involves harnessing immersive technologies to elevate the customer experience, advance product development, optimize data visualization, and establish a formidable competitive edge. By leveraging these technologies, the Company is not only staying at the forefront of innovation but also redefining the way they interacts with their customer base, elevating their product offerings, and leveraging data for strategic advantage. This commitment to staying at the cutting edge of technology is a cornerstone of their business strategy.
FUTURE GOALS OF THE COMPANY
They remain committed to maintaining active engagement with their employees and are dedicated to aligning the organization towards a shared purpose. As the saying goes, “Individuals driven by immense passion can achieve the seemingly unattainable,” and this principle holds true within the corporate realm. Their current endeavor revolves around crafting a visionary framework for the Center of Excellence (CoE) that serves as a unifying force, empowering individuals to create a meaningful impact.
HOW DOES THE COMPANY ENCOURAGE ITS EMPLOYEES?
They prioritize the establishment of strong cross-departmental alignment through proactive communication, underscoring its significance as an enduring objective. MiQ’s central goal revolves around eliciting peak performance from each team member, firmly believing that when leaders wholeheartedly support their teams, it results in exceptional client delivery. Recognizing the inevitability of unforeseen variables that can disrupt meticulously devised business strategies or product launches, what sets them apart as leaders is their unyielding commitment to staying purpose-driven. They relentlessly pursue ongoing personal and team improvement, embodying a leadership style grounded in continuous learning and advancement.
ADVICE TO THE READERS
MiQ’s aspiration is to establish a business that rises to the status of an industry leader. While marketing campaigns can generate short-term revenue spurts, their ultimate objective is to create an enterprise with enduring resilience. Statistical data underscores the challenging landscape of business longevity, with 20% of new businesses facing closure within the initial two years, 45% within five years, and 65% within a decade. A mere 25% manage to surpass the 15-year milestone. Their approach centers on the continuous pursuit of learning and adaptation, recognizing that these qualities are pivotal to their sustained success.
“Love your business problems and drive transformational change to adapt to an ever-changing business environment. Having a seismic impact in the Talent marketplace is key. As leaders, we need to balance Digitization, Innovation, and Performance to stay on the right trajectory but also continuously evolve and future-proof our business.”